Jim Beach, School For Startups

April 19, 2012 By Leave a Comment

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Jim Beach

Joined by the co-author of School For Startups, Jim Beach. Jim is an entrepreneur, author, and teacher. You can learn more about Jim and the book here.

We had a very spirited conversation on the show. Some of the topics discussed include:

1. Jim explains that entrepreneurship is NOT about creativity, risk, or passion.

2. We discuss the true definition of entrepreneur [someone who solves a problem on limited resources, according to Jim...].

3. How many legitimate business ideas are truly original?

4. Is being an entrepreneur all about risk?

5. Is there value to intrepreneurship?

6. Discussed the book, School for Startups: The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less.

7. How passion clouds sound business judgement.

8. Jim is active and engaged with the Metro Atlanta Chamber of Commerce, and their program to support entrepreneurs and small business.

9. A discussion about –> www.internationalentrepreneurship.com — and how even a small business can be a global company.

You can purchase the book here (affiliate link):

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Filed Under: Business

The Pedowitz Group: Revenue Marketing Transformation!

February 27, 2012 By 3 Comments

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The producers here at Marketing From The Streets consider themselves very fortunate to have hosted both Jeff Pedowitz AND Debbie Qaqish on the show…at the same time!

Jeff is the President and CEO of The Pedowitz Group, and Debbie is Partner and Chief Revenue Marketing Officer.

Jeff Pedowitz

On today’s show, Jeff, Debbie, Todd Youngblood, and myself discussed the following topics:

1. The definition of a revenue marketer, which helps marketing become accountable FOR revenue… And why that is changing the market place…

2. The impact revenue marketing has in the endless battle of marketing verses sales.

3. What is revenue marketing transformation, and what does it look like for an organization. It is best explained by the four phases of the transformative journey…

3.5. These four phases are traditional marketing, lead generation, demand generation, and revenue marketing. Which phase is YOUR organization in?

4. The critical difference in being a cost center to your organization, to being a revenue center.

Debbie Qaqish

5. Shifting mindset from simple filling to funnel to actually converting…

6. Discussion around which metrics and data should be measured.

7. The model for transformation, a methodology called RM-6, which includes six controls: strategy, people, process, technology, content, and results.

8. The timetable for the journey to transformation…

9. There will be a webinar on March 8th explaining all about the revenue marketing transformation. Get details here.

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Filed Under: Marketing

Jack Schreitmueller: Resolute Executive Coach

February 16, 2012 By 1 Comment

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Jack Schreitmueller

John (Jack) Schreitmueller joined us in the studio today. Jack is the president and CEO of Resolute Consulting Group, LLC. We talked about the world of business coaching…

Todd, Jack, and I discussed the following:

1. Who needs coaching? Who actually seeks coaching?

2. How the executive coaching industry has evolved and changed…for the better.

3. The focus on coaching is becoming more about facilitating constant improvement, rather than fixing problems.

4. Resolute does three things: coach, counsel, and consult — and the distinct differences between the three. And more importantly, how a good executive coach transitions from one to the other…

5. How an individuals finds the right coach for them, what questions to ask, what credentials to look for, what signs to identify…and the importance of chemistry.

6. What are the common issues/problems/challenges that executives do encounter that potentially lead to working with an executive coach…

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Filed Under: Business

Jade Simmons: Changing Classical Music, And Providing Some Business Lessons Too

February 16, 2012 By 1 Comment

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Jade Simmons

I’ve always believed that a true entrepreneur is an artist. That really, more than anything, we are just creative “artists” solving problems, or fulfilling needs, in the marketplace.

After today’s interview, I feel stronger than ever about that idea. We had the pleasure of welcoming Jade Simmons to the studio. She is a concert pianist and art entrepreneur. She is currently doing an Art-Tech residency at Georgia Tech. Jade lives in Houston.

And she is trying to change classical music.

She is also tired of the concept of the starving artist, and her mission is to equip artists to better market themselves, and become better business people. But Jade is so much more than that…

Jade, a former Miss America finalist, blew us away with her passion about music, entrepreneurs, the creative process, and creating experiential interactions that move human beings at their core. In fact, if you keep you ears and eyes open, today’s show is chock full of business lessons:

1. Build a tribe by focusing on a niche.

2. Create an experience for an audience that touches emotions…then you’ve got fans for life.

3. Use the apps that enable communication with your audience and talk WITH them…not TO them.

4. Be well-rounded, get outside, try things, fail…and only then will you succeed and create value.

5. Let the audience decide for themsleves, let them come to their own conclusions. Do NOT tell them how to feel.

6. Have fun, but still focus and put in your 10,000 hours of deliberate practice.

7. Storytelling is the magic potion that moves mountains…

Jade is a musician and small businesswoman, but any businessman will learn something from this interview. Learn more about Jade here, and follow her on Twitter and Facebook.

I felt every bit inspired listening to Jade today, as I did watching this TED video with famed conductor Ben Zander:

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Filed Under: Arts Tagged With: ,

David Eckoff on Marketing From The Streets: A Conversation About Kicking Fear’s Ass

January 14, 2012 By 1 Comment

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David Eckoff

A pleasure to welcome my friend David Eckoff to the show. David is a tech entrepreneur, co-founder of Spitter and chairman of Xsporture. You can learn more about David Eckoff here.

Highlights from the show:

1. David explains the intersection of technology and media. And how our world will change with our consumption of media, as well what to see in the next few years.

2. David provides an interesting comparison between failure in the media world verses failure in the tech world.

3. He explains the difference between an entrepreneur and an intrepreneur.

4. We discuss good fear verses bad fear.

5. Is fear helping and motivating you? Or is it causing paralysis?

6. We discuss the importance of mindset in battling and leveraging fear. A fearful person can explain all the potential pitfalls to you. Someone managing fear is blasting through the pitfalls…

7. “The only people who do not have problems? Are in a graveyard,” David Eckoff.

8. To use Guy’s line, the art of the start. Why is it so hard for people to start?

9. Life lessons from hot burning coals…

10. What has to happen for you to feel unstoppable? What are the conditions that have to exist to enable you to NOT be afraid? Have you established too stringent a set of rules for yourself?

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Filed Under: Tech

SIVAD Business Solutions on Marketing From The Streets

January 9, 2012 By 1 Comment

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Pleased to welcome SIVAD Business Solutions and the Davis brothers, Ron and Charles, to Marketing from the Streets. Ron Davis is the president of SIVAD, handling sales and marketing. And Charles Davis is the CFO, handling finance and operations.

SIVAD helps remove organizational bottlenecks, improves operational efficiencies, and enables organizations to do more with less. They focus in education, with a specialty in special needs students, local government and elections and small to medium business. They are also offering solutions to small medical practice providers to assist them in running a more efficient and profitable business. You can learn more about SIVAD here.

Highlights from today’s show:

1. What it takes, and the secrets to a successful start-up launch. And how to grow and thrive in a slow economy.

2. The importance of passion, persistence and people.

3. Keys to success in undergoing an equity raise.

4. How to put together a board of advisors to help the start-up thrive.

5. The importance of synergy, planning and focus within your organization and it’s team.

6. We discuss the strength and flexibility of the virtual model of doing modern business.

7. Where appropriate, businesses ought to look internationally to expand. Growth worldwide is explosive, especially in developing countries in South and Latin America. As Charles says, there is no reason a small business can’t do business overseas…

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Filed Under: Business Tagged With: , ,

Nurun Atlanta’s Nancy Bistritz on Marketing From The Streets!

December 6, 2011 By Leave a Comment

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Nancy Bistritz

Lucky today to welcome Nurun Atlanta’s Nancy Bistritz to the studio for today’s episode of Marketing From The Streets!

Nancy is a senior director with Nurun Atlanta, and has been with them for six years.

Here are some highlights from today’s show:

1. We discussed the evolution of the interactive agency, and where it is going in the future. Specifically about Nurun, we learned about their recent acquisition of Odopod as well as the Nurun Lab.

2. Nancy explained the power of design thinking – and how that helps clients solve problems and creates innovative prototyping.

3. The future of mobile isn’t five years down the road, it is now. And effective mobile strategy means executing at the point of need…creating experiential concepts.

4. It’s NOT all about content. It is about content and context.

5. Finally, we also discussed digital utility – which is a framework to help clients do things a new way, that are meaningful and useful.

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Filed Under: Social Media Tagged With: ,

Charity Hisle on Marketing from the Streets!

September 26, 2011 By 6 Comments

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Charity Hisle

A real pleasure to welcome good friend Charity Hisle to Marketing from the Streets recently. Charity blogs out of Socially Engaged Marketing, and is an expert at the application of social media strategy with the multi-family housing industry.

Show topics included:

1. How to apply social media to the multi-family housing industry.

2. Facebook vs. Twitter vs. Google+ vs. Blogging.

3. Sponsored tweeting and sponsored blogging.

4. Value of content marketing, plus how to write faster and more efficiently.

5. Social media for military housing.

6. Small business tip: the value of targeting.

Filed Under: Social Media Tagged With: ,

Special Edition: Content Strategy Podcast with Autotrader.com’s Scott Markle

August 9, 2011 By Leave a Comment

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Colleen Jones, Founder of Content Science, and I decided to team up on a special edition podcast, where we will frequently showcase leaders and organizations that are doing innovative work with their content strategy program.

Colleen is the author of Clout: The Art + Science of Influential Web Content (affiliate link below).

Our first guest was Scott Markle, the Senior Manager of Content Strategy for Autotrader.com.

On the show, we discussed Scott’s role in helping develop content for Autotrader.com, and the long road from when they started, to the dramatic successes they are seeing today. Scott explained the impact their content strategy is having on the numbers, as well as the role his team plays in executing the strategy.

Scott explains that while it is important to be passionate about your subject matter, a desire to educate, serve and help your market is what truly matters.

If you and your organization are engaging in a content strategy program, be inspired by the innovative program Scott Markle and Autotrader.com are implementing.

Later this month, Scott will present at the Content Strategy Atlanta Meetup. Details here!

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Filed Under: Business Tagged With: , , ,

Dwight Perry From Perry International

July 19, 2011 By Leave a Comment

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On today’s episode, we welcomed Dwight Perry of Perry International to Marketing From The Streets.

On the show, Dwight promoted his upcoming event, The Answer. A workshop to teach impact development to C-level executives of some of Metro Atlanta’s largest and most recognizable organizations.

We had a scintillating conversation around the concept of impact development, and what it means to motivating and inspiring the people in your organization.

You’ll need to listen to Dwight’s engaging interview, but when you build an organizational culture that encourages and empowers your people to innovate and confidently share ideas, and teach them and help them understand that they can impact thousands and thousands of people with those ideas…

…you improve their productivity and make them impact employees, and rocket company growth and job satisfaction. You don’t want to miss this broadcast!

Filed Under: Business Tagged With: , ,