Marketing from the Streets

Heather Hoetger, Vice President of Strategic Accounts with Bulldog Solutions

May 9, 2013 By Brent Smith Leave a Comment

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It is no surprise the we are fans of all things that improve the ability to market an organization. Today we had the pleasure of speaking about Marketing
Automation with Heather Hoetger, Vice President of Strategic Accounts with Bulldog Solutions. Bulldog Solutions is focused on making sure that clients reach their revenue goals as quickly and efficiently as possible. By working with partners to optimize strategy, infrastructure, and programs around key revenue drivers, Bulldog Solutions can make a significant impact on sales and revenues.

SHOW NOTES AND HIGHLIGHTS:

Heather shares her background and goes deeper into Bulldog Solutions.
We compare automation in a manufacturing environment vs. marketing. Why do these differences exist and how can marketing leverage concepts from manufacturing?
What lies ahead for marketing automation?
How do you help your clients develop content for their marketing efforts?
Performance Culture. What to do when that culture must change in order to fit a changing business environment.
Matching marketing strategy with overall business goals.
Creative versus Technical. What is the right blend?
Follow Bulldog Solution’s blog!

These notes barely cover the depth of conversation that took place today. Learn more about messaging strategy and other automated marketing concepts by listening to this entire episode.

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Filed Under: Marketing, Social Media Tagged With: Bulldog Solutions, Creative vs. Technical, email, Marketing, Marketing Strategy, Outbound Email Campaigns, Performance Culture

Jeb Terry, from the NFL field to Small Business Owner: Special Series featuring Professional Athletes turned Entrepreneur

April 17, 2013 By Brent Smith Leave a Comment

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In this episode, we continue our special sub-series that focuses on Professional Athletes turned Entrepreneur. Today we had the pleasure of being joined by Jeb Terry, former NFL lineman and most recently founder of Gridiron Grunts. Gridiron Grunts is a unique communication channel that provides sport fans direct and unfiltered access to their favorite NFL and College players. Using the free downloadable App, Gridiron users receive direct messages from their favorite players in real time all while having the opportunity to respond and share with friends.

SHOW NOTES AND HIGHLIGHTS:

Jeb walks us through his fascinating collegiate and NFL career.
What makes Gridiron Grunts different from other media platforms?
How does Gridiron Grunts connect with the players and get them to buy into the program?
What is the reaction from the sports agents regarding Gridiron Grunts?
The skills and disciplines that translate from athletics to business owner.
How Gridiron Grunts provides value to athletes?
The inspiration to begin a startup and the steps that have thus far lead to it’s success.
We dig deeper into StraightCast Media.

These highlights barely scratch the surface of the discussion we had today. Please take a moment and listen to this fascinating episode in it’s entirety. It could help take the edge off while waiting for football season to start again.

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If you enjoyed this edgy conversation about the cool world of marketing, you should subscribe to our podcast in iTunes, and if you are so inclined, leave a positive customer rating!

Filed Under: Social Media, Tech Tagged With: Business, Communication, Entrepreneur, Gridiron, Gridiron Grunts, Media, NFL, Pro Athelete, Sports Communication, Start up

Tra Thomas, from NFL Pro Bowler to Small Business Owner: Special Series featuring Pro Athletes turned Entrepreneur

April 12, 2013 By Brent Smith Leave a Comment

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Todd Youngblood was simply giddy with excitement to speak with today’s guest. We welcomed to the show Tra Thomas, a 13 year NFL veteran (including 3 pro-bowls) and most recently, founder of 7 Deuce Sports. 7 Deuce Sports provides structured, intensive and productive training for athletes of all levels, ages, and focuses. They have developed a unique program that focuses on three primary purposes to help every type of individual find their inner athlete.

SHOW NOTES AND HIGHLIGHTS:

Tra walks us through his background and highlights of his college and NFL career.
We dive deeper into 7 Deuce Sports and find out the inspiration for creating this unique training facility.
How do you transition from professional athlete to business owner? What are the differences in mind-set and how do you deal with the psychological changes?
Which lessons and skills from being an athlete translate to business.
What does it mean to teach technique? What skills are needed to be a successful lineman in football.
Hear advice for people trying to transition to the next phase in their lives. How and when to start planning for the future.
How does technology play a role in changing the way people train.
Learn more about 7 Deuce Sports by clicking here.

These highlights barely scratch the surface of this fascinating interview. Please take a moment to listen to this entire episode for some great insights into gaining a healthier you in both mind and body.

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Filed Under: Business Tagged With: Conditioning, Defensive Line, Entrepreneur, NFL, Offensive Line, Owner, Technique, Tra Thomas, Training, Transition, Workout

Debbie Bolduc on #SoloPR Radio: LIVE From Atlanta!

April 10, 2013 By Brent Smith Leave a Comment

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Introducing today’s chat with Debbie Boldus Founder of with BizBuzz Marketing Partners.

Independent public relations professionals have unique needs and challenges – with an emphasis on real world, actionable insights you can put into practice immediately to increase your business, the Solo PR Summit offers unparalleled professional development and networking opportunities for independent practitioners in public relations and related fields.

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Filed Under: Solo PR Summit

Shannon Miller: From Professional Athlete to Entrepreneur

April 5, 2013 By Brent Smith Leave a Comment

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Today we welcomed to the show our first ever Olympic Medalist! We were ecstatic to have the opportunity to speak with Shannon Miller, President of Shannon Miller Lifestyles and America’s most decorated gymnast. With this discussion we continue our sub-series focusing on Professional Athletes turned entrepreneur.

Shannon Miller Lifestyles is a unique organization focused on assisting women with making their health a priority. Whether it be proper eating, doctor checkups, exercise, or many more aspects of a healthy life, Shannon Miller Lifestyle helps make sure that women are taking the time to take care of themselves.

SHOW NOTES AND HIGHLIGHTS:

We are provided an in depth view of the mission and goals of Shannon Miller lifestyles.
Life after the Olympics. The steps that Shannon took to prepare herself for entrepreneurship.
Shannon provides us insight into her own battle with Ovarian Cancer. Including what inspired her to write an ebook for women dealing with this horrific disease.
How does the discipline of becoming a professional athlete transfer into being successful in business and life?
Having the ability to believe in yourself, along with the will pick yourself up when you fall down is crucial to being a successful entrepreneur.
Once you reach your goal (Olympic Gold), how do you go about setting new goals?
What are the advantages and disadvantages of being a celebrity athlete in relation to being an entrepreneur.
Shannon walks us through some of the varying programs and events that Shannon Miller Lifestyles is supporting.

We barely scratch the surface of this fascinating interview. Please take a moment to listen to this entire interview for some great insights into health and amazing women’s programs.

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Filed Under: Business Tagged With: Gold Medalist, Health, Lifestyle, Olympic, Shannon Miller, Shannon Miller Lifestyles, Women's Health

Ed Van Herik of The Titan Agency, talks about when the lights went out in New Orleans.

April 2, 2013 By Brent Smith Leave a Comment

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On today’s episode we had the pleasure of talking about Public Relations with Ed Van Herik, Director of Public Relations with the Titan Agency. The Titan Agency works closely with a wide range of clients to building marketing budgets from the ground up to support their current base of business within today’s competitive

SHOW NOTES AND HIGHLIGHTS:

We get an in-depth view of the Titan Ad Agency.
Todd explains the concept of “News Jacking.”
Ed discusses the convergence of Marketing, Public Relations, and Advertising in today’s world.
We learn how and why to plan for the unthinkable.
How do we measure and put a value to Public Relations exposure?
Ed keys provides some insight into his soon to be published book.
We discuss the value of building relationships with the media.
How do you connect Public Relations to revenue?

These are just a few of the great topics that we covered today. If you want to hear the answers to the above and more please take a listen to the entire interview.

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If you enjoyed this edgy conversation about the cool world of marketing, you should subscribe to our podcast in iTunes, and if you are so inclined, leave a positive customer rating!

Filed Under: Marketing Tagged With: Crisis Management, Crisis Planning, Ed Van Herik, Planning, PR, Public Relations, Titan Ad Agency

Keith Fletcher of Fletch Creative

March 27, 2013 By Brent Smith Leave a Comment

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Today we welcomed to the studio Keith Fletcher, President of Fletch Creative. Fletch Creative is a Atlanta based marketing firm who specializes in a unique concept called Simplificationism. Through the use of simplificationism Fletch Creative is able to build meaningful relationships for clients and the audience they are trying to touch. With services ranging from business and product strategy development all the way through iPhone and iPad App Development, Fletch Creative has a skilled team ready to assist their clients in every possible way.

SHOW NOTES AND HIGHLIGHTS:

We get the 10,000 foot view of what is Fletch Creative.
Why do so many companies end up so focused on the “cool” marketing tools instead of first focusing on Strategy?
How Fletch Creative’s use of Simplificationism helps them to provide a unique view into developing a proper marketing strategy?
The ways to explain foreign concepts in a way that simplifies them and allows the client to not only understand them, but also implement and help drive sales with it.
The importance of connecting with emotion.
A simple strategy leads to simple execution.
How to better plan to fit the ever adapting market.
The future of mobile technology for marketing techniques.
The process for developing a strong strategy.

These are just a few of the great topics that we covered today. If you want to hear the answers to the above and more please take a listen to the entire interview.

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If you enjoyed this edgy conversation about the cool world of marketing, you should subscribe to our podcast in iTunes, and if you are so inclined, leave a positive customer rating!

Filed Under: Marketing Tagged With: Atlanta Marketing, Fletch Creative, Keith Fletcher, Marketing, Simple, Simplificationism, Social Media, Strategy

Andrea Weckerle, Founder of Civilination

March 23, 2013 By Todd Youngblood Leave a Comment

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Speaking of great book titles, Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks ranks right up there with best ever. We were delighted to have the author and founder of Civilination, Andrea Weckerle joined us for a discussion of the increasingly vital topic addressed by her book.

Civilination’s mission statement frames the issue well: Our mission is to foster an online culture where every person can freely participate in a democratic, open, rational and truth-based exchange of ideas and information, without fear or threat of being the target of unwarranted abuse, harassment or lies. With 2 billion people online and growing daily, the odds of an individual or company becoming the victim of an online reputational attack are quite high.

The book and the company both strive to raise awareness of the risks and to provide a practical framework for dealing with such attacks.

One matter Andrea raised that is often missed is that one’s online reputation is blend of business and personal. It is increasingly difficult to separate the two. She noted that it’s important to act responsibly, without being a stick-in-the-mud. Her advice is to express yourself naturally, but being sure you can stomach and live with whatever you post. Even if you delete it, it’s still “out there.”

Andrea also discussed just how big a problem a reputational attack can be, especially for an organization. It’s so very easy for a disgruntled employee to attack or leak sensitive, potentially damaging information. The examples she talked about are enough to curl your hair! Even scarier is the thought that whether you’re active out there in the online world or not, you will get talked about.

How to prepare? Weckerle stresses a focus on the mundane. First of all do prepare. Think preventive. The list of actions she recommends are a must hear. Tune in and then get the book! You’ll be glad you did.

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If you enjoyed this edgy conversation about the cool world of marketing, you should subscribe to our podcast in iTunes, and if you are so inclined, leave a positive customer rating!

Filed Under: Social Media